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Transforming Ideas Into Impactful Content

In today’s digital world, effective content strategy is crucial to reaching the right audience and achieving your marketing goals. My approach to content strategy blends creativity, data-driven insights, and brand consistency to craft messaging that resonates with users. Drawing from my marketing background, these projects highlight my ability to tell stories through data, align content with brand voice, and develop strategies that resonate. This experience strengthens my cross-functional communication skills—especially useful in technical environments that demand clarity and creativity.

Areas of Expertise

✔ Content Strategy – Creating strategic roadmaps for content planning and distribution
✔ Digital Marketing – Leveraging SEO, social media, and analytics to drive engagement
✔ Branding & Copywriting – Crafting copy that communicates brand identity and values
✔ Storytelling with Data – Using data to tell compelling stories that connect with audiences

📂 Featured Projects

🛋️ Product Copy for Target

A collection of product descriptions and copywriting for various furniture products, focused on sharing product specs, capturing the brand’s voice, and driving customer engagement. Created while working at Periscope.

Audience: Online shoppers, brand stakeholders, and retail buyers
Context: Developed while working at Periscope to support Target’s e-commerce efforts for home and furniture products
Tools/Methods: Brand voice guidelines, keyword-optimized copywriting, product spec integration
Outcome: Demonstrates adaptability to house style, concise copywriting, and alignment with marketing goals and user intent

📄 View Product Copy

📊 Storytelling with Data: Marketing Campaign Analysis

A presentation that analyzes the success of a marketing campaign by examining email engagement (opens, clicks) across various demographics. This project showcases my ability to use data to tell a story.

Audience: Marketing analysts and campaign managers
Context: Created to evaluate the performance of a digital campaign using email engagement metrics segmented by demographic
Tools/Methods: Google Analytics, spreadsheet modeling, visual storytelling techniques
Outcome: Highlights my skills in data interpretation, visualization, and translating analytics into actionable narrative

📄 To View the Analysis – Please email me for aggregate data.

📱 Social Media Marketing Strategy

A detailed presentation on how to leverage social media algorithms, data analysis, and audience insights to enhance marketing performance and drive conversions.

Audience: Small businesses and marketing teams looking to grow engagement
Context: Strategy presentation outlining how to use data insights and algorithms to optimize content for reach and conversions
Tools/Methods: Platform research (Instagram, Facebook), audience insights, campaign planning
Outcome: Showcases my ability to develop holistic, user-centered marketing strategies grounded in audience behavior and analytics

📄 View the Strategy